This menu-focused approach and elevated service model combined to help Tijuana Flats hit 125 locations, primarily in the chain’s home state of Florida. After ordering, customers find a seat and table runners bring them food, drinks and refills. Guests order at a POS counter from a broad menu that includes tacos, burritos, chimichangas, nachos, wings and more. ![]() Tijuana Flats operates on what Wright calls a “fast casual-plus” model. That was one issue facing Brian Wright in the Summer of 2019 when he became CEO of Tijuana Flats. ![]() That goes for restaurant design as much as for anything else. What’s fun and edgy today feels dated tomorrow. Images courtesy of Tijuana FlatsThis Tex-Mex chain is keeping its irreverent feel with a redesign aimed at franchising. This Indiana location’s mural shows tacos growing from corn stalks. A localized mural is a key design element in each store.
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